The World of Business is rapidly developing. A growing number of occupations did not even exist ten years ago. As the demand for these positions continues, a degree in Business will certainly be necessary. A college degree offers a competitive advantage, greater earning potential, and leads to individual satisfaction in life. Three relatively new positions that require a degree in Business are Sustainability Professionals, Public Relations Managers, and Professional Coaches.
As the paradigm shift to protect the next generation’s future by becoming “green” and making more environmentally responsible choices continues, so will the need for Sustainability Professionals. Sustainability Professionals assist their organizations in attaining goals to ensure the companies are economically, socially, and environmentally responsible in managing their resources, while maintaining a profit. (Hamilton, 2012, para. 2). One example of a Sustainability Professional is an Industrial Production Manager. The duties of these managers include planning, directing, and coordinating essential activities to reach manufacturing goals. They are responsible for discovering innovative ways to improve the production process, reduce waste, improve efficiency, and remain within the boundaries of the company’s budget.
Typically, Industrial Production Managers possess at least a bachelor’s degree and several years of experience in production before becoming managers. There are exceptions to this general rule. Individuals entering the transportation, storage, or distribution fields may do so with an associate’s degree. The Bureau of Labor Statistics determines the median annual salary for Industrial Production Managers to be $88,190 (Hamilton, 2012, para. 25). The benefits received by these managers vary; and are dependent upon the company’s budget, location, and other factors not released in the Occupational Outlook Handbook.
The job outlook of Industrial Production Managers and Sustainability Professionals is very favorable. According to a study entitled “2009 Greening of Corporate America” (Hamilton, 2012, para.15), 75% of large organizations are actively implementing sustainability methods to include waste management and recycling. These impressive figures are double those received just three years earlier. Sustainability is becoming the status quo and a major factor in making strategic business decisions.
Nonprofit and profit organizations are finding that timely and consistent communication with the public enhances their credibility and portrays them as honest and trustworthy. At the helm of these image campaigns are Public Relations Managers and Specialists. They are responsible for writing media releases, managing public relations programs, and supervising their company’s fundraising efforts. They work long stressful hours to create and maintain a positive public image.
Public Relations Managers and Specialists need a bachelor’s degree, but Managers need several years of prior work experience in this field. The additional qualification for managers reflects in their compensation. In May 2010, the median annual wage for Specialists is $52,090, while Managers’ median wages are $91,810 (BLS, 2010, para. 4).
According to the Bureau of Labor Statistics, positions for Public Relations Specialists will increase 23% between 2010 and 2020. This rise is significant because it represents a quicker increase than any other occupation. Jobs for Public Relations Managers will increase at approximately 16%. This figure represents the average rise in wages for all occupations.
With the rise in jobs available over the next few years, there is a need to prepare workers to learn and excel in these positions, while maintaining the affairs of their personal lives. Not all companies will be fully prepared to meet this barrier to productivity, and that creates an opportunity for Professional Coaches to prove the necessity of this relatively new occupation. This occupation did not exist ten years ago. Coaching addresses specific personal and business barriers by working with individuals to resolve those obstacles to success. This includes helping the client to develop an appropriate plan to achieve their goals (Carmine, 2012, ¶ 2). Life Coaches, Business Coaches, Fitness Coaches, Career Coaches, and even Spirituality Coaches are just a few of the specific occupations that contribute to Professional Coaching. They may contract with a company and work with that company’s personnel, or they may work in nonprofit organizations within the community. A great number of Professional Coaches; however, are making the decision to be self-employed.
There presently is no degree needed in order to become self-employed as a Professional Coach, since this field presently has no regulation. Professional coaching organizations, such as the International Coach Federation and the American Association of Christian Counselors, offer certifications in various areas that generate credibility. Coaches employed in companies need to have at least an associate’s degree and several years of related experience in order to earn an average salary of $29,924. Those employed with nonprofit organizations can expect to earn slightly more with an average salary of $39,458. Self-employed coaches have the greatest potential for earning with an annual average salary of $69,000(SimplyHired.com, (n.d.)., ¶ 1). One of the reasons for the success of self-employed coaches is the ability to set their own fees, wages, and hours. There are low overhead expenses, because coaches can also choose to work from a home office or meet clients in a neutral location, such as a library, school, or community center.
The outlook for Professional Coaches is extremely promising. In October 2012, the International Coach Federation released the results of their study revealing worldwide trends in professional coaching (International Coach Federation, 2012, ¶ 1). The total revenue earned from professional coaching is nearly $2 billion. By those figures, revenues from professional coaching have doubled in only three years. Even in the midst of a recession, most coaches enjoyed an increase in fees, clients, hours, and revenues over the last twelve months.
Sustainability Professionals, Public Relations Managers and Specialists, and Professional Coaches are all relatively new careers that, with a college degree in business, will yield more creative options and greater earning potential. The beneficial nature of these emerging occupations generates a cheerful desire to excel at work each day, thus giving a deeper satisfaction in life. According to the famous quote by Confucius,“Choose a job you love, and you will never have to work a day in your life.”